Licensing Page Redesign | IronPDF
Iterative Design Process Driven by User Research & A/B Testing
www.ironpdf.com/licensing/interactive

The Latest Design

An interactive module that guides customers toward the license that meets their needs, rather than overwhelming with choices.

  • Decision making and purchase all take place above the fold

  • Questions personalize the decision

  • Choices relate to use case, not preference

  • User selects the answers on the left to generate the right license for their needs on the right in real-time

  • Shorter page also drives interactions to the “free” trial download alternative

ironpdf interactive licensing page.jpg

Previous Iterations

The original design was a stacked card mess of overwhelming options. Redesigns worked toward clarifying which license was right for the user, using a comparison chart, tabs, and ultimately the above-the-fold interactive design above.

IronPDF_licensing_old1.jpg

Original Design

ironpdf_licensing_tabs.png

Category Tab Redesign

User Research & A/B Testing

Using a mix of A/B testing on VWO and tracking user behavior patterns on Google Analytics (including landing page tracking, drop-off rate, and click-thru traffic) we were able to discern user insights and follow an iterative design process that ultimately delivered an average 14% increase on clicks to purchase.